The Lego company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He struggled to make ends meet in the absolute depths of the 1930s, but the little prototypes he had made of things like ironing boards and ladders had great potential for the reason that children’s https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor toys. This individual named the company Profano after two Danish sayings, leg and godt, that means “play well. ”
In 1958, he created the iconic seglar brick with pontoons inside that makes it interlock to lego pieces. This ground-breaking innovation changed distinguishly the company and allowed this to increase at an amazing pace.
By the 1960s, Lego had expanded its world-wide reach and began making toys beneath license in North America by using a arrangement with luggage company Samsonite. The corporation also launched selling pieces with all the parts should build a specific model, and introduced devoted themes which includes Space (with astronaut minifigures), Castle, City (later renamed Seglar City), and FabuLand.
In the 1970s, Lego got a dramatic step forward with its introduction of Lego figures that possessed movable legs and arms. The company also began using more vinyl and discover larger hindrances for youngsters, a line called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent each year, despite overall plaything industry product sales growth slowing down.
Today, Seglar is a large global organization with income of above $5. main billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less such as a ruthlessly commercial giant and even more like an ancient family friend.